Tanning Expo Nashville: Your Ultimate Guide to Attending

I remember the moment I realized my business was falling behind. A competitor returned from Tanning Expo Nashville with new suppliers and fresh strategies.

While I was stuck in the old way, they were already a step ahead.

That’s when it hit me, this event wasn’t just another trade show. It was a game-changer.

If you’re serious about growing your tanning business, attending this expo is not optional,it’s a necessity. It’s where the top minds in the business gather to showcase and network.

I’ve spent years attending, researching, and applying what I’ve learned from these expos. This guide is designed to save you time, helping you focus on what truly matters at the event.

Inside, you’ll find everything you need to make this trip worthwhile, exhibitor highlights, and expert tips. You’ll walk in with a plan and walk out with real business advantages.

Let’s dive in!

1. Preparing for Tanning Expo Nashville

Walking into an expo without a plan is like walking into a warehouse without a map, you’ll waste time, miss key opportunities, and leave overwhelmed. The Tanning Expo Nashville is packed with exhibitors, innovations, and industry leaders, so preparation is everything. Here’s how to make the most of it:

• Set Clear Goals: What’s your priority? Are you searching for new suppliers, scouting the latest tanning technology, or looking to expand your business connections? Define your objectives now so you don’t get sidetracked.
• Know Who You Want to Meet: Before my first expo, I made the mistake of just “winging it.” I ended up wasting time at booths that weren’t relevant to my business. Check the exhibitor list in advance.
• Ask the Right Questions: Every booth you visit is a potential business opportunity. But not all vendors are the right fit. Prepare smart questions:
  • What’s their production capacity?
  • Do they offer exclusive deals for bulk orders?
  • Are their products compliant with industry standards?
• Bring the Essentials: A handshake and a conversation aren’t enough. Carry plenty of business cards, a notebook, and a pen. After each meeting, jot down quick notes, trust me, you won’t remember everything by the end of the day.
• Book Meetings Beforehand: The best suppliers are also the busiest. If there’s someone you must talk to, reach out before the expo and schedule a meeting. This guarantees you time with them instead of trying to catch them between crowds.

2. Key Details About Tanning Expo Nashville

If you’re in the tanning industry, this is the event you can’t afford to miss. Whether you’re looking to connect with top manufacturers or explore new products, Tanning Expo Nashville is where it all happens. I’ve attended before, and trust me, this is where serious business deals take shape. Here’s what you need to know to start planning:

• Location: The most recent National Tanning Expo took place at the Grand Hyatt in Nashville, Tennessee, a prime venue in the heart of the city, offering easy access to accommodations and nightlife for post-event networking.
• Dates & Schedule: The last expo ran from November 3 to November 5, 2024. While the 2025 dates haven’t been announced yet, the schedule typically includes product showcases, expert panels, and networking events. Stay updated so you don’t miss key sessions.
• Ticket & Registration Information:
  • Where to Buy Tickets: Once sales open, tickets will be available on the official event website.
  • Types of Passes Available: Expect multiple options, such as VIP, general admission, and exhibitor passes, each offering different levels of access.
  • Early Bird Discounts & Deadlines: If you want the best deal, keep an eye out for early bird pricing, which is typically announced alongside ticket sales.
  • Ticket Prices: Registration fees will be published closer to the event, prices often vary based on pass type and purchase date.

3. Plan Travel Logistics

Nashville is a vibrant city, but it gets busy fast, especially during major industry events like Tanning Expo Nashville. I learned this the hard way when I waited too long to book my hotel for a trade show. Prices skyrocketed, and I ended up staying farther from the venue than I wanted.

If you want to avoid last-minute stress, planning your travel early is essential. Here’s how to make your trip smooth and hassle-free:

Book Flights

• Airports: Fly into Nashville International Airport (BNA), the city’s main airport, just 15 minutes from downtown.
• Airlines: Major airlines such as Southwest, Delta, and American Airlines serve BNA with direct flights from many U.S. cities.
• Fares: Prices vary by season. Use comparison sites like Google Flights or Skyscanner. I booked two months early for my last Nashville event and saved over $150.

Hotel Reservations

• Nearby Hotels: Popular options include Grand Hyatt Nashville (event venue), JW Marriott, and Renaissance Nashville.
• Booking Tip: Prices increase closer to the event. For my last expo, booking three months ahead saved me 25%.

Transportation Options

• Rental Cars: Best if you plan to explore the city. Major rental companies are available at the airport.
• Shuttles: Some hotels, like the Grand Hyatt, offer free shuttle service to the venue.
• Public Transport: Nashville’s WeGo Public Transit provides affordable bus service across the city.

4. Top Exhibitors & Brands to Watch

Walking through the Tanning Expo Nashville is like stepping into the future of the tanning industry. It’s where the biggest brands and game-changing innovations are all in one place. But with so many exhibitors, it’s easy to feel overwhelmed. The key? Knowing which booths to prioritize. Here are the top brands and exhibitors to keep on your radar:

• Self-Tanning Products: If your customers are asking for high-quality self-tanners, make a stop at Bondi Sands. They’re known for their quick-drying foams and lotions that deliver a natural-looking tan without streaks. Plus, their signature coconut scent makes them a customer favorite.
• Spray Tanning Equipment: Investing in durable spray tan machines can make or break your business. MaxiMist is a must-see, offering professional-grade spray tan systems designed for high-volume salons and mobile tanners. I’ve tested their machines before, its easy setup, even spray application and built to last.
• Tanning Aftercare: Visit exhibitors showcasing aftercare products like moisturizers and tan extenders. For instance, BodyBlendz offers a Gradual Tanning Anti-Cellulite Lotion that combines skin firming with a gradual tan.
• Organic & Eco-Friendly Tanning: With more customers demanding clean, cruelty-free beauty, the market for organic self-tanners is exploding. Beauty by Earth is leading the way with plant-based, toxin-free self-tanners that cater to the health-conscious crowd.

5. Educational Sessions & Workshops to Attend

Attending the Tanning Expo Nashville isn’t just about discovering new products—it’s also a chance to gain insider knowledge that can transform your business. I’ve sat in on sessions that completely changed how I approach sales, branding, and compliance.

If you want to increase profits, stay compliant, and sharpen your business strategy, these workshops are a must. Here are the key sessions to put on your schedule:

Maximizing Profit Margins with Private Labeling

Want to boost your revenue while building a unique brand? Private labeling allows you to sell tanning products under your name instead of relying on big brands. At a past expo, I heard a salon owner share how launching a private label line increased their profits by 30% in just a year. This session will walk you through choosing the right manufacturer and branding tips to make private labeling work for your business.

FDA & EU Regulations for Tanning Products

Compliance with regulations is essential to ensure product safety and marketability. In the U.S., the FDA oversees cosmetic labeling, requiring proper ingredient disclosure and safety warnings.

Similarly, the EU has strict regulations under the Cosmetic Products Regulation (EC) No 1223/2009, which mandates safety assessments and specific labeling requirements. Staying informed about these regulations helps prevent legal issues and ensures consumer trust.

Labeling & Packaging Requirements

Packaging is more than just a design choice, it’s a legal requirement and a marketing tool. A well-designed, compliant label should include:

• Product identity (what it is)
• Net contents (how much is inside)
• Ingredient list (what’s in it)
• Manufacturer information (who made it)
• Warnings & usage instructions (if applicable)

This workshop is especially useful if you’re expanding into new markets or launching a private label line. A poorly labeled product can lead to compliance issues, while a well-packaged product can increase sales and enhance brand credibility.

6. Networking Tips for Business Owners

Networking at the Tanning Expo can open doors to valuable partnerships. Start by setting clear goals.

Are you looking for suppliers, distributors, or retail partners?

Approach booths with confidence, introduce yourself and share your business needs. Listen carefully and ask smart questions like, “What sets your products apart from competitors?”

Exchange business cards and follow up within a few days. Attend networking events or panel discussions to meet industry leaders. Don’t be afraid to introduce yourself to speakers—many are happy to connect.

Finally, use social media to continue conversations after the event. Who knows? Your next business partner could be one conversation away.

7. Current Industry Trends

The tanning industry is evolving fast. What worked a few years ago might not be enough to keep customers coming back today. I’ve seen how salons that adapt to trends thrive, while those that resist change struggle to keep up.

Staying ahead of these shifts isn’t just smart, it’s necessary for long-term success. Here’s what’s shaping the industry right now:

Eco-Friendly Tanning Products

Consumers are increasingly seeking tanning solutions that are both organic and cruelty-free. Brands respond by formulating products with natural ingredients, avoiding harmful chemicals, and ensuring ethical testing practices.

This trend isn’t just about appealing to eco-conscious buyers—it’s about staying relevant in a market that’s shifting toward sustainability. If you’re not already offering eco-friendly options, now is the time to rethink your product lineup.

Smart Tanning Devices

Technology is revolutionizing tanning. The latest smart tanning devices automatically adjust settings based on skin type and desired results, offering a personalized, safer experience. These innovations enhance user convenience and cater to a tech-savvy audience that expects customization.

Inclusive Products

One-size-fits-all tanning is a thing of the past. More brands are now creating diverse product lines that cater to all skin tones—not just a select few. This shift broadens your customer base and sends a powerful message of inclusivity. If you’re not offering solutions for all skin tones, you might be unintentionally limiting your market.

Instant Tan Sprays

Convenience is king. Busy consumers want fast results, and instant tan sprays are filling that gap. These products provide a quick-drying, streak-free tan that lasts, making them a hit for those who don’t have time for gradual tanning solutions. Stocking or developing high-quality instant tanning products can give your business a competitive advantage.

Conclusion

Looking back, attending Tanning Expo Nashville was one of the best decisions I made for my business. I walked in feeling behind and walked out with new suppliers, industry insights, and fresh strategies that put me ahead of the competition.

If you’re serious about growth, this expo isn’t just worth it—it’s essential.

And if you’re looking for a trusted skincare and tanning product manufacturer, Ridgepole is your go-to partner for high-quality, private-label solutions straight from China.

Ready to elevate your business? Contact us today!

Dive Deeper Into Our Resources

For some insightful reads, we’ve curated a list of recommended articles just for you:

• Cosmoprof Visit: A Step-by-Step Guide
• Attending Beautyworld: A Beginner’s Handbook

Still haven’t found what you’re looking for? Don’t hesitate to contact us. We’re available around the clock to assist you.