The first time I walked into MCB by Beauté Sélection, I was completely overwhelmed. Booths stretched as far as I could see, live demonstrations were happening everywhere, and professionals moved with purpose.

I didn’t know where to start, and I wasted time figuring things out.

If you’re planning to attend, you don’t have to feel the same way.

After attending multiple times and researching international beauty trade shows, I’ve learned how to navigate large events efficiently and make the most of every opportunity.

This guide will help you explore innovations, connect with top manufacturers, and stay ahead of skincare trends. By the end, you’ll have a clear strategy to make the most of your visit—without feeling lost.

So let’s get down to it!

1. Preparing for the Event

MCB by Beauté Sélection is one of the biggest beauty trade shows in the world. If you’re attending, planning ahead will save you time and stress. Here’s everything you need to know before you go.

Event Details

• Dates: September 13-15, 2025
• Location: Paris Expo Porte de Versailles, France
• Opening Hours:
  • Saturday: 2:00 PM – 7:00 PM
  • Sunday: 9:30 AM – 7:00 PM
  • Monday: 9:30 AM – 5:30 PM

How to Register

Attendees can register online through the official MCB website. Here’s what you need:

• For French professionals: Free entry with a valid SIRET number
• For international visitors: Paid ticket required
  • €40 for a one-day pass
  • €55 for a three-day pass

Exhibitors must apply early to secure booth space. Spaces fill up fast, so booking ahead is key.

Best Travel Routes & Accommodations

Paris Expo Porte de Versailles is well connected. Here’s how to get there:

• Metro: Line 12 (Porte de Versailles Station)
• Tram: T2 or T3a (Porte de Versailles Stop)
• Bus: Lines 39 and 80

For hotels, look for places in Montparnasse, Issy-les-Moulineaux, or the 15th arrondissement. These areas are close to the venue and have options for different budgets.

Visa & Documentation for International Visitors

If you’re traveling from outside the EU, check visa requirements early.

• Apply at least 1 month before the event.
• You may need an invitation letter from the organizers.
• Ensure your passport is valid for at least 6 months beyond your travel dates.

Planning ahead makes your visit easier. Once you arrive, you can focus on discovering new brands, networking, and learning from industry experts.

2. Strategic Event Planning

Walking into MCB by Beauté Sélection without a plan can be overwhelming. With 450+ exhibitors and thousands of attendees, it’s easy to get lost in the crowd. The key is to go in with clear goals and a solid strategy.

Set Your Event Goals

Before you step into the venue, ask yourself:

• Are you looking for new suppliers or manufacturers?
• Do you want to connect with distributors or retailers?
• Are you interested in learning about new industry trends?

Once you know your focus, you can make smarter choices about where to spend your time.

Identify Key Exhibitors & Must-See Areas

MCB has booths covering haircare, skincare, cosmetics, and beauty technology. Research the exhibitor list in advance. Highlight the brands that match your business needs.

Here’s a smart approach:

• Make a shortlist of must-see exhibitors.
• Check their booth locations on the event map.
• Prioritize those that align with your goals.

Also, don’t forget the live demonstrations and workshops. These can give you insight into upcoming trends.

Schedule Meetings & Maximize Your Time

If you want to meet a specific brand or distributor, don’t leave it to chance. Email them before the event to set up a meeting.

Plan your schedule like this:

• Block out time for important meetings.
• Leave room for networking and exploring.
• Avoid back-to-back meetings—MCB is huge, and walking between booths takes time.

Prepare Business Cards & Promotional Materials

MCB is about making connections. A strong first impression matters.

Pack:

• Plenty of business cards (bring more than you think you need).
• Company brochures or product samples if relevant.
• A digital version of your portfolio or price list for quick sharing.

With the right plan, you’ll leave MCB with valuable connections and business opportunities—not just a handful of brochures.

3. Networking & Partnerships

MCB by Beauté Sélection is more than just a trade show. It’s a place to meet industry leaders, top manufacturers, and potential business partners. A good conversation can lead to lasting opportunities. But how do you make the right connections?

Engaging with Exhibitors & Industry Leaders

Walking up to a booth can feel intimidating. But remember, exhibitors are there to meet professionals like you.

Here’s how to start the conversation:

• Ask about their latest products or innovations.
• Share your business needs. Let them know what you’re looking for.
• Listen more than you talk. This helps you learn and build trust.

Don’t rush. Take your time to understand the brand and its offerings.

Networking for Long-Term Business Relationships

A quick chat isn’t enough. You want to build real connections.

Here’s what works:

• Be genuine. People remember authentic conversations.
• Exchange business cards. Write a note on the back to remind them of your talk.
• Connect on LinkedIn. Send a message the same day to stay on their radar.

Also, attend workshops and panel discussions. These smaller settings make networking easier.

Following Up After the Event

Meeting someone is just the first step. The real work starts after MCB ends.

• Send a follow-up email within a week. Mention what you discussed.
• Keep it short and clear. Offer a next step, like a follow-up call.
• Stay in touch. Even if you don’t need their services now, you might later.

Strong relationships don’t happen overnight. But if you take the time to build them, MCB can open doors for years to come.

4. Live Demos & Workshops

One of the best parts of MCB by Beauté Sélection is the live demos and expert talks. Instead of just looking at products, you get to see them in action, test them yourself, and learn from industry leaders.

Workshops & Educational Sessions

MCB is packed with workshops and hands-on training. These sessions cover haircare, skincare, cosmetics, and beauty tech. You’ll see top professionals share techniques and business insights.

Here’s how to make the most of them:

• Check the schedule in advance. Some sessions fill up fast.
• Choose topics that match your business goals. Are you looking for new product innovations or ways to improve customer experience?
• Take notes. You’ll get tips you can apply right away.

Hands-On Product Testing & Beauty Tech Showcases

Trying a product yourself is different from reading about it. At MCB, brands invite you to test formulations, see ingredient benefits, and try new tools.

Some of the most exciting areas include:

• Skincare testing labs – Experience new formulas and their effects.
• Haircare demos – Watch live styling techniques with new products.
• Beauty tech booths – Discover AI-driven skincare analysis and high-tech beauty devices.

Learning from Industry Experts

MCB brings together leading professionals from around the world. These experts share insights on trends, business growth, and consumer behavior.

To get the most out of these sessions:

• Ask questions. Engage with speakers and learn directly from them.
• Join Q&A discussions. You might hear solutions to challenges you’re facing.
• Network with attendees. Many professionals at these sessions share your interests.

By the end of MCB, you’ll have first-hand experience with new products and valuable knowledge from the best in the industry.

5. Market Trends & Regulations

The beauty industry is constantly changing. New trends, fresh innovations, and updated regulations shape how brands create and sell their products. At MCB by Beauté Sélection, you’ll see what’s next and what’s required to stay ahead.

Emerging Beauty Trends & Product Launches

Every year, MCB showcases the latest innovations in skincare, haircare, and beauty technology. Brands use this event to launch new formulas, improved packaging, and high-tech beauty tools.

Some trends to watch in 2025:

• Personalized skincare – More brands are using AI and skin analysis tools to create custom beauty solutions.
• Waterless beauty – Solid shampoos, powder cleansers, and concentrated formulas are cutting down on waste and packaging.
• Multi-functional products – Hybrid products, like moisturizers with SPF or serums with makeup benefits, are growing in popularity.

Walking through the event, you’ll find exclusive product launches and get a chance to test new formulas before they hit the market.

Understanding Regulatory Updates for Cosmetics Businesses

If you’re in the beauty industry, keeping up with cosmetic regulations is critical. MCB brings together compliance experts to break down the latest rules.

Key topics covered at MCB:

• EU Cosmetic Regulation (EC 1223/2009) – The standard for beauty products in Europe. It covers safety testing, labeling, and banned ingredients.
• Ingredient transparency – Brands now need to be clearer about what’s in their products and where ingredients come from.
• Sustainability rules – More countries are requiring eco-friendly packaging and cruelty-free testing.

Attending these sessions can help brands avoid legal issues and build trust with consumers.

Sustainable Beauty & Eco-Conscious Developments

Sustainability is no longer just a trend—it’s a necessity. Eco-conscious beauty brands are leading the way at MCB, showcasing green formulations, refillable packaging, and ethical sourcing.

Sustainable developments to watch:

• Biodegradable packaging – Less plastic, more compostable materials.
• Vegan and cruelty-free formulas – Consumers demand products that align with their values.
• Water conservation – Brands are developing low-water or water-free formulas to reduce environmental impact.

6. Post-Event Follow-Up

MCB by Beauté Sélection may only last three days, but the real work starts after the event. You’ve met new people, discovered new products, and gathered valuable insights. Now, it’s time to turn those experiences into business growth.

Reviewing Key Takeaways & Analyzing New Opportunities

Before jumping into follow-ups, take a moment to reflect.

Ask yourself:

• What were the most important lessons from workshops and expert talks?
• Which new products or innovations stood out the most?
• Did you find potential suppliers or business partners?

Go through your notes, brochures, and business cards. Organize them into categories like “Potential Partnerships,” “Trends to Watch,” and “Follow-Ups Needed.” This will help you focus on what matters most.

Effective Strategies for Business Growth After MCB

Attending the event is just step one. Now, you need to take action.

Here’s how to make the most of your MCB experience:

• Follow up with key contacts within a week. Remind them of your conversation and propose a next step.
• Evaluate new products and trends. Decide which ones fit your business and create an action plan.
• Apply insights to your brand. Whether it’s new formulations, better packaging, or emerging beauty tech, use what you learned to improve your offerings.

If you discovered a supplier or manufacturer that caught your eye, reach out with specific questions. Discuss pricing, production timelines, and samples to see if they’re the right fit.

Strengthening Relationships with Brands & Suppliers

A quick introduction at MCB isn’t enough. To build long-term partnerships, stay in touch.

Here’s how:

• Send personalized emails. Mention details from your conversation to show genuine interest.
• Connect on LinkedIn. Engage with their posts and updates to stay visible.
• Schedule follow-up meetings. If a partnership looks promising, set up a video call or in-person meeting.

7. Tips for a Successful Visit

Attending MCB by Beauté Sélection is a big opportunity. But to get the most out of it, you need a strategy. Many attendees make simple mistakes that cost them time and potential business deals. Here’s how to stay ahead, maximize your experience, and make MCB work for you.

Maximizing Your Experience & ROI

MCB is an investment of time, money, and effort. Make sure you get the best return.

Here’s how:

• Prioritize key exhibitors. Stick to your list of must-see brands and manufacturers.
• Take advantage of workshops and expert talks. Industry leaders share insights that can shape your business strategy.
• Engage with brands. Ask questions, test products, and show interest. This builds better connections.
• Use social media. Post updates, tag brands, and share insights to keep your network engaged.

If you attend with a clear plan and an open mindset, you’ll walk away with more than just samples and brochures—you’ll leave with real business opportunities.

Next Steps After Attending the Event

Once MCB ends, it’s time to put your knowledge into action.

• Sort through your new contacts. Identify who to follow up with first.
• Review your notes. Highlight trends, products, or ideas that stood out.
• Start conversations. Send personalized follow-up emails within a week.
• Apply what you learned. Whether it’s adopting a new product trend or refining your business strategy, take steps toward growth.

Conclusion

MCB by Beauté Sélection offers countless opportunities for brands, retailers, and beauty professionals. With the right preparation, you can network effectively, explore industry innovations, and leave with valuable insights.

Whether it’s planning your visit, attending key events, or following up afterward, each step shapes your success.

Now’s the time to act—start mapping your visit today!

Need expert guidance? Contact us today!