I’ve seen too many first-time IBS attendees walk in unprepared and leave overwhelmed. I was one of them at my first event, missing key sessions and failing to network effectively.

IBS isn’t just another beauty event—it’s an opportunity to grow, learn, and connect with industry leaders. But without a plan, it’s easy to waste time and money.

After years of attending and analyzing beauty trade shows, I know exactly how to navigate IBS like a pro. From insider tips to must-see areas, I’ll help you get the most value out of your visit.

This guide will walk you through everything, from registration and travel planning to networking and finding the best deals. By the end, you’ll have a clear, actionable strategy for making IBS a business success.

Get ready to turn IBS into a profitable opportunity.

Let’s dive in!

1. Registering and Securing Entry

Attending the International Beauty Show (IBS) New York requires securing an entry ticket in advance. The event will take place from March 23-25, 2025, at the Javits Convention Center in New York City. Here’s what first-time attendees need to know about the registration process.

How to Register

Registration for IBS 2025 can be completed online.

• Age Requirement: Attendees must be at least 15 years old to register and participate.
• Returning Attendees: Those who have attended in the past three years can expedite their registration by entering their email.

Ticket Options & Pricing

IBS offers several ticket options, allowing attendees to choose the best experience for their needs.

• 1-Day Exhibit Hall Pass – $69 (Advance) | $99 (Onsite)
• 3-Day Exhibit Hall Pass – $109 (Advance) | $149 (Onsite)
• Premium Pass – $549 (Advance) | $649 (Onsite)
  • Includes two Hands-On Workshops or Master Classes
  • Fast-track badge pickup
  • Swag bag with exclusive products
• VIP Pass – $749 (Advance) | $899 (Onsite)
  • Includes three Hands-On Workshops or Master Classes
  • Fast-track badge pickup
  • Swag bag with premium beauty products

All exhibit hall passes include complimentary access to IECSC, the International Esthetics, Cosmetics & Spa Conference, co-located at the venue. For a detailed breakdown of IBS pricing, visit the official website.

Student Registration

IBS also offers a Student Day Program on March 25, 2025, designed specifically for cosmetology and esthetician students. Schools must purchase a minimum of 10 student tickets to qualify for the $44 student rate, which is valid until March 21.

• Chaperone Policy: Schools receive one complimentary chaperone ticket for every 10 student tickets purchased.
• Registration Deadline: Online student registration closes on March 21, 2025.

Students and school officials can access the Student Registration Portal to complete their registration.

Onsite Registration & Entry Guidelines

For those who prefer onsite registration, check-in desks will be available at the venue:

• Sunday, March 23 – 8:00 AM – 5:00 PM
• Monday, March 24 – 8:00 AM – 5:00 PM
• Tuesday, March 25 – 8:00 AM – 3:00 PM

Upon arrival, attendees must visit the registration counter to collect their badges. Schools picking up student passes should ensure an official representative or chaperone collects all credentials at the Student Program desk. Registering in advance guarantees discounted pricing and helps attendees avoid long wait times at the entrance, making the IBS experience seamless and stress-free.

2. Planning Travel and Accommodation

Proper planning for travel and accommodation ensures a smooth experience at the International Beauty Show (IBS) 2025. Whether coming from out of state or internationally, attendees can take advantage of special event deals and convenient transportation options to streamline their visit.

Booking Hotels at Discounted Rates

IBS and IECSC have partnered with Connections Housing, the only official housing provider for the event, to secure exclusive hotel discounts. Booking through this official provider guarantees access to the best negotiated rates and prevents issues with fraudulent third-party agencies that may offer misleading deals.

Attendees can browse available hotel options and secure their stay before the February 21, 2025 deadline to take advantage of discounted rates.

Choosing the Best Airport for Travel

For those flying in, three major airports provide access to New York City:

• John F. Kennedy International Airport (JFK)
• LaGuardia Airport (LGA)
• Newark Liberty International Airport (EWR)

Getting to the Javits Center

The Javits Convention Center is centrally located in Manhattan at 445 11th Avenue, New York, NY 10001, making it easily accessible through various transportation methods. Public transportation is the most convenient and affordable option. The 34th Street–Hudson Yards subway station on the 7 Line is located directly across from the venue, providing quick access from most parts of the city.

The NY Waterway Ferry also offers a convenient commute from New Jersey, dropping passengers just a block away. For those driving, offsite parking options are available within walking distance of the venue. Additionally, Citi Bike stations are located near the convention center for attendees who prefer a more flexible and eco-friendly mode of transport.

3. Preparing for the Event

Attending the International Beauty Show (IBS) New York requires more than just registering and booking travel. From packing the right essentials to setting networking goals, here’s how to get ready for this three-day industry event.

• Research Exhibitors in Advance: With hundreds of brands showcasing new products, checking the exhibitor list helps prioritize must-visit booths and maximize time.
• Plan Your Attire: Dress professionally yet comfortably, with layers for temperature changes. Supportive shoes are a must for long hours on the show floor.
• Pack Event Essentials: Bring a portable charger, business cards, and a refillable water bottle to stay connected, network efficiently, and keep energized.
• Use the Event Map: A digital map helps navigate the exhibit hall, ensuring key booths and sessions aren’t missed.
• Set Networking and Shopping Goals: Plan who to connect with and which products to explore for a more productive and strategic experience.

4. Maximizing Networking Opportunities

The International Beauty Show (IBS) New York is more than just an industry trade show—it’s a prime opportunity to build relationships with top beauty professionals, educators, and brands. Here’s how to make the most of these opportunities.

Engage with Exhibitors and Industry Leaders

Visiting exhibitor booths isn’t just about exploring new products—it’s a chance to connect with brand representatives and industry experts. Ask thoughtful questions, discuss business needs, and express genuine interest in their offerings. Many brands offer exclusive deals or collaborations to attendees who engage in meaningful conversations.

Attend Networking Events and Business District Sessions

IBS features dedicated spaces like the Business District, designed to help salon owners, spa professionals, and independent artists connect with business solution providers. Attending panel discussions, Q&A sessions, and networking meetups provides direct access to mentors, investors, and potential partners. Being proactive and introducing yourself can open doors to unexpected career opportunities.

Exchange Contact Information and Follow Up

Bringing plenty of business cards or using digital contact-sharing apps makes it easy to connect with new contacts. After meeting someone, jot down key discussion points on their card or in a notes app to personalize follow-ups. Sending a quick message or email post-event reinforces the connection and keeps opportunities open for future collaborations.

5. Product Demonstrations & Workshops

The International Beauty Show (IBS) New York is packed with interactive sessions, live demonstrations, and hands-on experiences designed to educate and inspire beauty professionals. Here’s what to expect at the key demonstration and workshop zones:

Say Yes to You Lounge

The Say Yes to You Lounge is a wellness sanctuary designed to help industry professionals focus on self-care, mental health, and overall well-being. Featuring sessions on gut health, emotional intelligence, reiki, and spiritual energy, this space provides a refreshing break from the high-energy show floor. Attendees can recharge while learning how to maintain a balanced and sustainable beauty career.

The What’s New for You Zone

This dedicated area highlights first-time exhibitors and brand-new product launches that attendees won’t find anywhere else. Exploring this zone is a great way to test out cutting-edge innovations before they hit the mainstream market. For salon owners and professionals looking to stay ahead of industry trends, this is the perfect place to discover exclusive new tools, treatments, and cosmetics.

The Powerhouse Pavilion

A celebration of Black beauty entrepreneurs, the Powerhouse Pavilion showcases influential industry leaders and rising stars. This space is designed for education and inspiration, featuring discussions on business strategies, marketing, social media, and finance tailored to beauty professionals. Engaging with these experts offers valuable insights into success in the evolving beauty industry.

Glam & Go Showcase Stage

The Glam & Go Showcase Stage is where the biggest names in beauty demonstrate the latest techniques, trends, and product innovations. Attendees can watch live styling, makeup artistry, and skincare applications from top professionals while receiving exclusive tips and insights. These sessions offer a front-row seat to the future of beauty trends and professional techniques.

6. Additional Tips for a Successful Experience

Attending the International Beauty Show (IBS) New York is an exciting opportunity, but navigating the event efficiently requires smart planning. From staying organized to making the most of networking and learning opportunities, these extra tips will help ensure a smooth and rewarding experience:

• Plan Your Day Ahead: With workshops, exhibitor visits, and networking events, a set schedule prevents missed opportunities. Prioritize key sessions and allow time for breaks.

• Arrive Early: Mornings are less crowded, making registration and booth visits easier. Early arrival also provides extra time to explore before peak hours.
• Stay Hydrated and Energized: Long hours on the show floor can be exhausting, so bring a water bottle and snacks. This helps maintain energy without waiting in food lines.
• Engage with Professionals: Connect with fellow attendees, educators, and exhibitors to expand your network. The Business District is a great place to explore collaborations.
• Take Notes for Future Reference: Workshops and demos provide valuable insights, so jotting down key points helps retain information. A notebook or notes app keeps ideas organized.

Conclusion

The International Beauty Show (IBS) New York is the ultimate event for beauty professionals, taking place from March 23-25, 2025, at the Javits Convention Center in New York City. It’s a prime opportunity to network with industry leaders, explore new trends, and enhance skills through hands-on workshops and live demonstrations.

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