I see a lot of people attending InterCharm without a clear plan. They wander from booth to booth, collecting brochures, but leave without real business opportunities.

If you’re investing time and money in this event, you need a strategy. A focused approach will help you connect with key suppliers, spot industry trends, and maximize your visit.

I’ve attended event like this multiple times and studied what works. This guide isn’t just advice—it’s a proven system for making the event a success.

Inside, you’ll get a step-by-step plan to navigate the exhibition, build connections, and gain insights that matter for your business. No wasted time, just results.

So, let’s get started.

1. Preparing for the Inter Charm Visit

The InterCHARM event will be on October 15-18, 2025 at Moscow, Crocus Expo, Pavilion 3. If you’re planning to attend the event, it’s crucial to prepare early. Without a plan, it’s easy to feel lost or overwhelmed. Here are the essential steps to prepare for a successful visit:

Research the Event and Exhibitors

• Check the official website: Visit InterCHARM’s website to review event details, exhibitor lists, and schedules. This will help you plan ahead.
• Identify key exhibitors: Make a list of booths you want to visit. Focus on brands, manufacturers, and suppliers that match your business goals.
• Read exhibitor profiles: Look at their product offerings, business background, and latest innovations. This gives you a better idea of who to prioritize.
• Take note of special events: Mark down seminars, product launches, and networking sessions that align with your interests.

Set Clear Goals for Your Visit

• Decide what you want to achieve: Are you looking for new suppliers? Exploring new trends? Expanding your network? Write down your top priorities.
• Break down your goals: If you want to find a manufacturer, focus on those with the right certifications, pricing, and production capacity.
• Plan questions in advance: Think about what you need to ask exhibitors. This saves time and helps you gather useful information.

Plan Your Schedule

• Use the event map: Review the layout of the exhibition hall. Highlight key booths so you can move efficiently.
• Schedule meetings in advance: If you plan to talk to specific exhibitors, reach out before the event to set up appointments.
• Set time blocks for activities: Allow time for networking, exploring booths, and attending workshops without rushing.
• Leave room for flexibility: Unexpected opportunities may arise, so keep some open slots in your schedule.

2. Travel and Logistics

A smooth trip starts with good planning. Taking care of travel details early helps you avoid last-minute stress. Here are the key things to prepare for your trip to InterCHARM:

Book Accommodation and Plan Transportation

• Stay near the venue: Booking a hotel close to Crocus Expo saves time and reduces travel costs.
• Look for event discounts: Some hotels offer special rates for attendees. Check the official InterCHARM website or travel booking sites.
• Explore alternative stays: If hotels are full, check Airbnb or serviced apartments for more options.

Sort Out Travel Documents and Money

• Check visa requirements: If you need a visa for Russia, apply early to avoid delays.
• Carry a valid passport: Your passport should be valid for at least six months after your trip.
• Know your card’s foreign transaction fees: Some banks charge extra for international purchases. Consider a travel-friendly card.
• Use a secure wallet or money belt: Keep cash, cards, and important documents in a safe place to prevent loss or theft.

3. Must-See Exhibitors and Product Categories

InterCHARM 2025 is a major event for the beauty industry. It will feature over 1,600 companies from various countries. Here are some key exhibitors and product categories to explore:

Cosmetics and Skincare

This area showcases products for face and body care. You can find new creams, serums, and masks. Both well-known and new brands will present their latest items. Visiting these booths can help you discover products to enhance your offerings.

Hairdressing and Hair Care

In this section, you’ll see hair care products and tools. Exhibitors will display shampoos, conditioners, styling tools, and treatments. Live demonstrations may show new techniques and trends. This is a great place to learn about products that can benefit your clients.

Nail Service and Products

This category focuses on nail care and art. You’ll find nail polishes, gels, tools, and accessories. Exhibitors often showcase the latest colors and designs. Exploring this area can inspire new services for your business.

Perfumery and Fragrances

Here, you can experience a range of perfumes and scents. From classic fragrances to new releases, there’s much to explore. This section offers opportunities to find unique products to add to your inventory.

Natural and Organic Products

With a growing interest in natural beauty, this section is important. Exhibitors offer organic skincare, hair care, and makeup. Exploring these products can help you meet client demand for natural options.

4. Maximizing Networking Opportunities

InterCHARM is more than just an exhibition—it’s a chance to build valuable industry connections. Meeting the right people can open new business opportunities, partnerships, and collaborations. Here are the best ways to make the most of your networking experience:

Engage with Exhibitors and Attendees

• Visit key booths early: Popular exhibitors attract crowds. Arrive early to have better conversations without feeling rushed.
• Ask thoughtful questions: Show interest in exhibitors’ products and services. Asking the right questions helps you build stronger relationships.
• Attend networking sessions: Many events have special meetups, business matchmaking, or VIP lounges. These are great places to meet decision-makers.

Follow Up After the Event

• Send a quick follow-up email: Within a few days, reach out to the people you met. Mention key topics from your conversation to make your email personal.
• Connect on LinkedIn: Add new contacts and engage with their content. This keeps your relationship active beyond the event.
• Share useful resources: If you discuss a topic, send an article or link they might find valuable. This shows you’re interested in building a real connection.
• Plan future meetings: If a connection seems promising, schedule a follow-up call or in-person meeting to discuss potential collaborations.

5. Market Trends & Insights to Watch For

Staying updated on current beauty industry trends is essential for making informed decisions at InterCHARM. Here are key developments shaping the market in 2025:

Sustainable and Eco-Friendly Products

Consumers are increasingly choosing beauty products that are kind to the environment. Brands are responding by using sustainable materials and reducing waste. This shift reflects a growing demand for eco-conscious options in the beauty market.

Personalized Beauty Solutions

Advancements in technology allow for more personalized beauty experiences. Companies are using tools like artificial intelligence to offer products tailored to individual needs. This trend enhances customer satisfaction by providing customized solutions.

Emphasis on Preventative Skincare

There’s a growing focus on preventing skin issues before they start. Consumers are adopting skincare routines earlier in life, emphasizing health and maintenance over corrective measures. This approach highlights a shift towards long-term skin wellness.

6. Post-Event Strategies for Long-Term Success

The end of InterCHARM is just the beginning. Following up effectively can turn your event experience into lasting business growth.Here are the best strategies for success after the event:

• Sort your business cards and digital contacts: Group them by priority: potential partners, suppliers, and leads. This helps you follow up efficiently.
• Add contacts to your CRM: Record key details and notes from your conversations. This makes future outreach more personal.
• Send thank-you emails: Thank the people you met and mention specific points from your conversation to show you were listening.
• Share useful resources: If you promised information, such as a company brochure or product catalog, send it promptly.
• Engage with their content: Comment on or share their posts to stay on their radar without being pushy.

7. Tips for First-Time Attendees

Attending InterCHARM for the first time can feel overwhelming, but with the right approach, you can make your visit productive and enjoyable. Here are some essential tips to help you get the most out of your experience:

• Register online in advance: This saves you time and helps you avoid long entry lines on the event day.
• Plan your outfit and essentials: Dress comfortably, wear good walking shoes, and bring a bag for samples and brochures.
• Arrive early: Beat the crowds by getting in as soon as doors open. Early visits allow for better conversations with exhibitors.
• Attend workshops and live demos: These sessions offer valuable insights and help you stay updated on industry trends.
• Network actively: Introduce yourself to exhibitors and attendees. Collect business cards and exchange contact details.

Conclusion

Attending InterCHARM on October 15-18, 2025 at Moscow, Crocus Expo, Pavilion 3 is more than just a visit, it’s an opportunity to grow your business, expand your network, and discover the latest beauty industry trends.

As you leave the event, remember that the real value comes from how you apply what you’ve learned. Use your new contacts, insights, and ideas to drive your business forward.

If you’re looking for a dependable skincare manufacturing partner, Ridgepole offers customized solutions across skincare, body care, lip care, hair care, oral care, men’s care, and more. Our expertise ensures high-quality products tailored to your brand’s needs.

Contact us today to explore our offerings and elevate your business.