Customer Case 07
Customer Case 07: Developing a Natural Green Tea Skincare Line for a Lifestyle Retailer
Introduction
- Background:
Max, a globally renowned lifestyle retailer with over 6,000 stores, partnered with Ridgepole to create a natural, plant-based skincare line targeting young consumers. Max sought to leverage Ridgepole’s 26 years of expertise in natural skincare to meet the growing demand for high-quality, affordable products.
- Services Offered:
Custom product formulation, packaging design, production, and marketing strategy development.
What Did Ridgepole Do?
- Targeted Product Development: Ridgepole’s plant extraction platform developed a green tea-based skincare line featuring a facial cleanser, toner, essence, and cream. The line focused on antioxidant, moisturizing, and brightening effects to align with modern skincare trends.
- Comprehensive Testing: Conducted stability and anti-corrosion challenge tests, followed by human efficacy trials certified by a third-party agency to ensure safety and effectiveness.
- Eco-Friendly Packaging: Designed minimalist, natural packaging emphasizing the eco-friendly concept of green tea. Added compelling brand storytelling on the packaging to highlight the historical and skincare value of green tea.
- Streamlined Production: Ensured on-time delivery with a detailed production plan, comprehensive raw material inspection, and quality control measures to meet international standards.
- Strategic Marketing Support: Collaborated with Max to develop an integrated online and offline marketing strategy, including social media campaigns, in-store promotions, product trials, and endorsements to enhance visibility.
- Long-Term Collaboration: Following the success of the green tea skincare line, Max plans to collaborate with Ridgepole on future projects to expand into additional natural skincare markets.
Outcome
With Ridgepole’s expertise, Max successfully launched a natural green tea skincare series that resonated with young consumers, strengthening its market position and paving the way for continued innovation and collaboration.
