Customer Case 06
Customer Case 06: Launching a Limited Edition Skincare Gift Box for Live-Streaming
Introduction
- Background:
Star Media, a leading Chinese live-streaming MCN agency, partnered with Ridgepole to develop a limited-edition skincare gift box for its brand “Star Selection.” Targeting young female consumers, this project aimed for a high-profile launch before a major festival.
- Services Offered:
Market analysis, product development, visual branding, production, and promotional support.
What Did Ridgepole Do?
- Tailored Product Development: Under Sarah Li’s leadership, Ridgepole collaborated with Star Media to create four products: Centella Asiatica Moisturizing Cream, Vitamin C Whitening Essence, Green Tea Antioxidant Mask, and Amino Acid Cleansing Mousse, with formulas tailored for safety and efficacy.
- Visual Branding: Designed a festive visual identity system, including logo, packaging, and a holiday-themed gift box, appealing to the target demographic.
- Testing & Optimization: Distributed samples to internal staff and fans for feedback, optimizing the products based on detailed responses to enhance acceptance.
- Efficient Production: Managed a production plan for 100,000 sets of products and additional samples, completing the process within one month to meet the festival deadline.
- Promotion Strategy: Supported Star Media’s large-scale campaign with product videos, photoshoots, and manuals, ensuring consistency and professionalism across all marketing channels.
- Expansion & Ongoing Support: Following strong market performance, Star Media increased orders and planned the next product series, with Ridgepole providing ongoing innovation and strategic support.
Outcome
Ridgepole’s expertise enabled Star Media to successfully launch a highly popular skincare gift box, strengthening its brand influence and laying the foundation for future product expansion.
