Customer Case 05
Customer Case 05: Launching Skincare Brands with Internet Celebrities
Introduction
- Background:
Sunshine MCN, a leading US-based multi-channel network with over 30 active beauty and skincare influencers, partnered with Ridgepole to create custom skincare brands for its influencers, aiming to boost their brand influence and monetization potential.
- Services Offered:
Brand customization, market analysis, product development, and launch strategies tailored for influencers.
What Did Ridgepole Do?
- Tailored Brand Development: Led by project manager Anna Li, Ridgepole collaborated with Sunshine MCN and its influencers to design diverse skincare lines aligned with their personal brands and fan demographics.
- Market Analysis & Positioning: Conducted in-depth market research and determined a natural skincare positioning with three product lines: moisturizing for dry skin, oil control for oily skin, and soothing for sensitive skin.
- Influencer Participation: Involved influencers in formula development, fragrance selection, and testing to ensure products matched their brand philosophy and fan expectations.
- Creative Design: Created personalized packaging and visuals for each product, reflecting the unique identity of each influencer.
- Comprehensive Training: Provided influencers with in-depth training on product ingredients, manufacturing processes, and promotional strategies to strengthen their product recommendations.
- Production & Quality Control: Produced initial batches of 15,000–20,000 sets per series, maintaining rigorous quality control throughout production.
- Launch Strategy: Implemented a multi-channel promotion plan with short video campaigns, LIVE sales, fan giveaways, and interactive reviews, boosting engagement and sales.
- Ongoing Support & Expansion: Following strong market performance, influencers expanded their product lines, and Ridgepole continues to provide strategic support for formula innovation and brand growth.
Outcome
With Ridgepole’s expertise, Sunshine MCN successfully launched multiple influencer-led skincare lines, achieving significant market success and deepening collaboration for future product innovations and brand expansion.
