Customer Case 04
Customer Case 04: Developing a High-Performance, Water-Resistant Sunscreen
Introduction
- Background:
LumiGuard, a Japanese brand specializing in innovative and high-quality sunscreen products for outdoor enthusiasts, partnered with Ridgepole to develop a cutting-edge sunscreen.
- Services Offered:
Comprehensive R&D, market analysis, packaging design, and production services for high-performance sunscreen products.
What Did Ridgepole Do?
- Customized R&D: Led by Emily Liu, the team conducted in-depth market research, identifying the need for a sunscreen with an 80-minute water resistance that enhances protection upon water contact, ideal for outdoor activities.
- Product Features: Developed a refreshing, non-greasy, waterproof, and sweat-proof formula with enhanced sun protection in water, targeting beachgoers and outdoor enthusiasts.
- Testing & Patents: Conducted formula stability, packaging compatibility, and anti-corrosion challenge testing. The product passed efficacy trials and received relevant patents in China.
- Sustainable Packaging Design: Created portable, leak-proof, and environmentally friendly packaging highlighting the product’s “enhanced water resistance” feature.
- Production & Quality Control: Confirmed a production plan for 10,000 bottles with stringent quality checks to ensure formula stability and packaging compatibility.
- Product Launch: Collaborated on a comprehensive launch strategy including online promotions, outdoor events, and partnerships with sports communities to target key consumers.
- Ongoing Partnership: Encouraged by the product’s success, LumiGuard plans to continue working with Ridgepole to expand its innovative sunscreen product line.
Outcome
LumiGuard successfully launched a differentiated sunscreen product that addressed consumer needs and enhanced its reputation in the sunscreen market, solidifying its position as a leader in high-performance outdoor skincare.
