Customer Case 03
Customer Case 03: Creating a Differentiated Organic Facial Essence Oil
Introduction
- Background:
Seabreeze Organics, a renowned New Zealand skincare brand, focuses on natural and environmentally friendly products. They approached Ridgepole after learning about its France ECOCERT certification and expertise in plant-based skincare technology.
- Services Offered:
Custom formulation, sustainable packaging design, and mass production with a focus on natural and organic skincare.
What Did Ridgepole Do?
- Innovative Product Development: Led by Anna Liu, the project focused on creating a facial essence oil using natural plant extracts, a pure vegan formula, and zero-cruelty certification.
- Market Analysis & Positioning: Identified gaps in the market, emphasizing moisturizing and anti-wrinkle benefits with a lightweight, non-sticky texture achieved through fermentation technology.
- Formula Innovation: Developed a hypoallergenic, organic-certified formula with enhanced skin absorption and a refreshing texture to address consumer pain points.
- Sample Testing & Feedback: Created and refined samples through multi-stage testing and user feedback to perfect texture, absorbency, and efficacy.
- Sustainable Packaging Design: Collaborated with Seabreeze Organics to design recyclable glass bottles with eco-friendly labels, aligning with the brand’s values.
- Production & Quality Control: Ensured compliance with international organic certifications and conducted strict quality control during the production of 5,000 bottles.
- Product Promotion Strategy: Developed a launch strategy including offline counter experiences, online pre-sales, and social media advertising, ensuring a successful debut.
Outcome
The facial essence oil received widespread acclaim for its innovative formula and eco-friendly design. Following its success, Seabreeze Organics plans to expand its product line and continue collaborating with Ridgepole for future developments.
