Customer Case 02
Customer Case 02: Launching a Travel-Inspired Skincare Brand
Introduction
- Background:
Jessica Lee, an Australian travel blogger with 800,000 TikTok followers, decided to create her skincare brand after encouragement from her fans. With no prior experience in cosmetics manufacturing, she connected with Ridgepole through a friend’s recommendation.
- Services Offered:
End-to-end ODM service, including brand positioning, product development, and promotional support.
What Did Ridgepole Do?
- Comprehensive Guidance: Led by project manager Tom Wong, who has extensive experience helping novice bloggers, Ridgepole guided Jessica in defining her brand vision, product philosophy, and target audience.
- Market Analysis: Conducted market research and positioned Jessica’s brand as entry-level natural skincare with a classical Chinese fragrance theme inspired by her travels.
- Product Selection: Developed three core products: a gentle facial cleanser, a moisturizing cream, and an antioxidant essence.
- Tailored Formulation: The R&D team designed customized formulas with Chinese palace-inspired fragrances, providing samples for Jessica and her fans to test.
- Brand Design: Collaborated on visual branding, including logo, packaging, and color themes, to reflect Jessica’s personal style and travel-inspired aesthetic.
- Training & Support: Organized production and product training sessions to familiarize Jessica with the manufacturing process and key selling points.
- Quality Assurance: Implemented rigorous testing and quality monitoring during production to ensure safety and high standards.
- Marketing Strategy: Helped Jessica plan her launch with TikTok LIVE events, new product trials, and influencer collaborations.
- Successful Launch & Feedback: Jessica’s initial order of 3,000 product sets was well-received, leading to additional orders and plans for product line expansion based on market feedback.
By leveraging Ridgepole’s expertise and one-stop ODM services, Jessica successfully transformed her passion for travel into a thriving skincare brand, despite her initial lack of industry experience.
