Customer Case 01 | Custom Natural & Organic Skincare Product Line

Introduction

• Background:

Alice, a popular U.S.-based skincare blogger with millions of fans on TikTok, sought to develop her own line of natural and organic skincare products. Her audience, primarily aged 18-35, has a high demand for sustainable and effective solutions. Discovering Ridgepole through a web search for natural cosmetics manufacturers, Alice connected with the company to bring her vision to life.

• Services Offered:

One-Stop private label including formulation, packaging design, and finished products.

What Did Ridgepole Do?

• Customized Project Management: Lily Zhang, an experienced project manager, led the collaboration, ensuring a seamless process from understanding Alice’s brand vision to final production.
• Initial Meeting: Lily organized an initial meeting with Alice to learn about her brand vision, target consumers, product philosophy, and specific skincare needs.
• Product Selection: Alice hopes to launch a series of skincare products based on natural and organic ingredients, including creams, serums, and cleansers.
• Tailored Product Development: Ridgepole’s R&D team crafted customized formulas for creams, serums, and cleansers based on Alice’s preferences, incorporating her feedback through multiple iterations.
• Sustainable Brand Concept: The team offered environmentally friendly packaging options and collaborated with Alice’s designers to create unique, sustainable packaging.
• Design and Packaging: Ridgepole’s design team collaborated with Alice’s designers to create a unique brand packaging, including bottle design, label, and material selection for the outer packaging.
• Testing and Adjustment: After multiple rounds of product testing, including stability testing, allergy testing, and consumer trials, ensure the safety and effectiveness of the product.
• Production Order: After Alice expressed satisfaction with the final recipe and design, she placed the first batch of production orders for 5,000 sets.
• Quality Assurance: Rigorous testing and quality control processes guaranteed the safety and efficacy of the products.
• Marketing and Feedback: Ridgepole supported Alice’s promotional activities and gathered user feedback post-launch to refine future products.
• Scalable Success: After the successful launch of 5,000 product sets and positive market reception, Alice expanded her product line with Ridgepole’s continued support.

By aligning with Alice’s vision and audience needs, Ridgepole enabled her to build a trusted, high-quality skincare brand that resonated with her followers.